OUR JOURNEY

Milestones

Explore by Decade

2025

  • Giordano Middle East awarded Best Market and the Most Valuable Partner for 2024 at Giordano International's Global Conference.
  • Giordano Middle East receives three major awards at the Giordano SS26 Global Buying Conference – Best Market, Best Global Marketing, and Best Global Buying & Merchandising Team.
  • Giordano grows its footprint with the launch of a store at Baghdad Mall, Iraq.
  • Giordano Saudi Arabia celebrates 30 years of presence in the region.

2024

  • Giordano Middle East received the Highly Commended Award for MENA Retailer of the Year at the RLI MENA Awards 2024.
  • Giordano expands its market with the opening of its flagship store at Dolmen Mall, Lahore.

2023

  • Giordano features artworks from Mawaheb's artists as a part of Giordano Initiative for Talent (GIFT), a CSR programme developed by Giordano to support the local community.
  • Giordano Successfully Concludes Inaugural Global Franchise and Licensing Conference Collaborative in-house event jointly hosted by Giordano Hong Kong and Middle East draws over 70 guests from around the world, paving the way for further geographical expansion.
  • Managing Director and CEO, Ishwar Chugani for being awarded and acknowledged as a Retail Icon by Retail ME Magazine Middle East in recognition of his Leadership and Contribution to the Business of Retail in the Middle East.
  • Giordano celebrates 30 years in the MENA region.
  • Giordano opens 2 Flagship Stores at Burjuman Center and Al Ghurair Center in Dubai

2022

  • Giordano Middle East won RLI Global Retailer of the Year Award bestowed by Retail & Leisure International (RLI) and Best Middle East and North Africa (MENA) Retail Brand awarded by the Middle East Council of Shopping Centres & Retailers (MECS+R)

2021

  • Giordano opens its first store in Ghana, West Africa

2020

  • Giordano store at City Centre Deira is awarded 4-Stars in Green Star Awards for Environmental Efforts and Sustainability.

2019

  • Ishwar Chugani, CEO and Managing Director of Giordano Middle East FZE, receives 2019 Retail Professional of the Year Award.
  • Giordano opens 6 stores in Mauritius over 6 months.

2018

  • Giordano celebrates 25 years in the MENA region..

2017

  • Giordano opens new mega flagship store in Jeddah, Saudi Arabia. Global expansion continues.

2016

  • Forbes Middle East recognizes Ishwar Chugani, CEO and Managing Director of Giordano Middle East FZE and Executive Director of Giordano International, as one of the Top Indian CEOs in the Arab World
  • Giordano opens its first store in Bangladesh.

2015

  • Giordano Saudi Arabia celebrates 20 years of presence in the region.
  • Giordano International is awarded International Retailer of the Year at Global RLI Awards in Dubai.

2014

  • Ishwar Chugani, Managing Director of Giordano Middle East FZE and Executive Director of Giordano International, receives the 2014 Retail Professional of the Year Award from the MENA Shopping Centre and Retailer Awards organized by the Middle East Council of Shopping Centres and the International Council of Shopping Centres.

2013

  • Celebrated 25 years of presence in the region.
  • Won the “2013 Global Emerging Market Retailer of the Year” at the Retail Leisure International Awards held in London.
  • Forbes Middle East ranked Giordano as one of the top 100 companies making a difference in the Arab World.

2012

  • Giordano’s e-shopping service launched in the UAE.
  • Launched Giordano Initiative For Talent (G.I.F.T.), a CSR programme to support the local community in partnership with Mawaheb’s Dubai Art Studio.

2011

  • Named one of the best brands for jeans among Saudi teens, according to a survey from Communicate Levant magazine.
  • Opened its 200th store in the Middle East, located in Mushrif Mall, Abu Dhabi.
  • Launched "Giordano Means Service," a unique customer service programme.
  • The first Giordano store opened in Beirut Mall, Lebanon.

2010

  • Expanded with 12 new stores and kiosks, bringing the total to 188 stores across the Middle East and India.
  • Celebrated 15 years of operations in Saudi Arabia and donated SR125,000 to the Disabled Children’s Association.
  • Launched the innovative "Essential Kiosks" retail concept in Saudi Arabia.
  • Reached out to new markets, opening its first stores in Syria and Iraq.

2009

  • Awarded BEST SERVICE PERFORMANCE BRAND by the Department of Economic Development in Dubai.
  • Awarded Best Retailer of the Year and Best Fashion Store by Ajman City Centre.
  • Giordano India opened its 11th store in Hyderabad.

2008

  • Crossed the 160 store mark with the opening of two flagship stores in Dubai Mall, UAE and Mall of Arabia, Jeddah.
  • Launched its new brand BSX in Saudi Arabia.

2007

  • Opened a new store in Dubai Festival City, operating a total of 135 stores in the Middle East.
  • Syed M.Salahuddin, Managing Director of ETA-ASCON-STAR Group (of which Giordano Middle East is a member), was honored with the prestigious PRAVASI BHARATIYA SAMMAN AWARD.

2006

  • Giordano Saudi Arabia celebrated its 10th Anniversary with a generous donation to the Disabled Children's Association.
  • Entered new markets with shops opened in Russia, Bulgaria, Armenia, and Algeria.
  • Achieved regional SUPERBRAND status, confirmed as one of the Arab World's leading brands.
  • Launched operations in India with the first store opening in Chennai.
  • Organized the first ever Warehouse Festival at the company's Distribution Centre.

2005

  • Organised its third Giothon, raising AED 30,000 for The Rashid Pediatric Therapy Centre.
  • Crossed the 100 Store mark with new stores in the IBN Battuta Mall, Dubai.
  • Hosted its first ever Giordano Bazaar for Giordano Card Holders.
  • Officially launched the Giordano Junior brand in the Kingdom of Saudi Arabia.

2004

  • Became the first apparel retailer to receive the Dubai Quality Appreciation Programme (DQAP) Award.
  • Entered the markets of Kazakhstan, Sudan, Maldives, and Sri Lanka.
  • Held its second Giothon, raising AED 30,000 for The Rashid Pediatric Therapy Centre.
  • Launched Gio-X-Press, an inter-connective service between stores for customer convenience.
  • Launched a comprehensive Nationalization Programme in Saudi Arabia to integrate nationals into the service industry.
  • Launched the Giordano Card, a customer appreciation and loyalty card.
  • Officially launched Giordano Junior in the UAE Market.

2003

  • Celebrated 10 Years of operations in the Middle East.
  • Received the Market of the Year award from Giordano International.
  • Established six stores in Kuwait and reached the 25 store mark in Saudi Arabia.
  • Launched Giothon, a community walkathon, raising AED 25,000 for The Rashid Pediatric Centre.
  • Received certification from the Dubai Services Excellence Scheme for stores across Dubai.

2002

  • Achieved the '60 stores' mark in the Arab World.
  • Launched "Simplicity - Your Guide To Dressing" for its Middle East customers.
  • Nominated by the Middle East Economic Digest (MEED) to receive the 2002 Award for Business-to-Consumer Service Supplier Excellence.

2000

Launched a corporate sales division to provide uniforms and corporate clothing for Middle East companies, including Microsoft, Sun Microsystems, IKEA, and Mashreq Bank.

1998

  • Giordano International adopted strategies to deal with the Asian financial crises with more emphasis on quality, style and authority.
  • Giordano Middle East entered into a franchise agreement to open its first store in the Kingdom of Bahrain.

1997

The Hashemite Kingdom of Jordan became the fourth Arab country to open a Giordano store through a franchise agreement.

1995

Opened its first stores in the Sultanate of Oman and at Al Faisalia Plaza in Jeddah, Kingdom of Saudi Arabia.

1993

Giordano Middle East launched its first store in the Arab world at the Burjuman Centre in Dubai, UAE.